MAS.664 Media Ventures
Seminar surveys internal and external entrepreneurship, based on Media Lab technologies, to increase understanding of how digital innovations grow into societal change. Cases illustrate examples of both successful and failed businesses, as well as difficulties in deploying and diffusing products. Explores a range of business models and opportunities enabled by emerging Media Lab innovations. Students craft a business analysis for one of the featured technology innovations. Past analyses have become the basis for research publications, and new ventures. Particular focus on big data, mobile, and the use of personal data.
This class has no prerequisites.
Lecture occurs 10:00 AM to 12:00 PM on Thursdays in E14-633.
This class counts for a total of 9 credits.
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