CMS.888 Advertising and Media: Comparative Perspectives


Class Info

Compares modern and contemporary advertising culture in China, the US, and other emerging markets. First half focuses on branding in the old media environment; second half introduces the changing practice of advertising in the new media environment. Topics include branding and positioning, media planning, social media campaigns, cause marketing 2.0, social TV, and mobility marketing. Required lab work includes interactive sessions in branding a team product for the US (or a European country) and China markets. Taught in English and requires no knowledge of Chinese. Students taking graduate version complete additional assignments.

This class has no prerequisites.

CMS.888 will not be offered this semester. It will be available in the Spring semester, and will be instructed by J. Wang.

This class counts for a total of 12 credits. This is a graduate-level class.

In the Spring 2015 Subject Evaluations, CMS.888 was rated 6.1 out of 7.0. You can find more information at the CMS Subjects: Current Schedule and Full List - MIT Comparative Media Studies/Writing site or on the CMS.888 Stellar site.

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CMS Subjects: Current Schedule and Full List - MIT Comparative Media Studies/Writing
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