CMS.356J Advertising and Media: Comparative Perspectives (New)
Compares modern and contemporary advertising culture in China, the US, and other emerging markets. First half focuses on branding in the old media environment; second half introduces the changing practice of advertising in the new media environment. Topics include branding and positioning, media planning, social media campaigns, cause marketing 2.0, social TV, and mobility marketing. Required lab work includes interactive sessions in branding a team product for the US (or a European country) and China markets. Taught in English. Students taking graduate version complete additional assignments.
This class has no prerequisites.
CMS.356J will not be offered this semester. It will be available in the Spring semester, and will be instructed by J. Wang.
This class counts for a total of 12 credits. This class counts as a HASS H.
You can find more information at the 21F.036J site.
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