21F.190 Advertising and Media: Comparative Perspectives


Class Info

Compares modern and contemporary advertising culture in China, the US, and other emerging markets. First half focuses on branding in the old media environment; second half introduces the changing practice of advertising in the new media environment. Topics include branding and positioning, media planning, social media campaigns, cause marketing 2.0, social TV, and mobility marketing. Required lab work includes interactive sessions in branding a team product for the US (or a European country) and China markets. Taught in English with a project that requires research in Chinese. Preference to Chinese minors.

This class has 21F.104, and 21F.110 as prerequisites.

21F.190 will not be offered this semester. It will be instructed by J. Wang.

Lecture occurs 1:00 PM to 2:30 PM on Tuesdays and Thursdays in 14N-217.

This class counts for a total of 4 credits. This class counts as a HASS H.

In the Spring 2015 Subject Evaluations, 21F.190 was rated 6.1 out of 7.0. You can find more information at the Course Library site.

MIT 21F.190 Advertising and Media: Comparative Perspectives Related Textbooks
MIT 21F.190 Advertising and Media: Comparative Perspectives On The Web

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