21F.036 Advertising and Media: Comparative Perspectives


Class Info

Compares modern and contemporary advertising culture in China, the US, and other emerging markets. First half focuses on branding in the old media environment; second half introduces the changing practice of advertising in the new media environment. Topics include branding and positioning, media planning, social media campaigns, cause marketing 2.0, social TV, and mobility marketing. Required lab work includes interactive sessions in branding a team product for the US (or a European country) and China markets. Taught in English. Students taking graduate version complete additional assignments.

This class has no prerequisites.

21F.036 will not be offered this semester. It will be instructed by J. Wang.

Lecture occurs 1:00 PM to 2:30 PM on Tuesdays and Thursdays in 14N-217.

This class counts for a total of 12 credits. This class counts as a HASS H.

In the Spring 2015 Subject Evaluations, 21F.036 was rated 6.1 out of 7.0. You can find more information at the Advertising and Media: Comparative Perspectives site or on the 21F.036 Stellar site.

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