15.847 Consumer Behavior
Examines models of consumer behavior and methods for its analysis and prediction. Focuses on theories developed in marketing, psychology, and other behavioral sciences, and their role in understanding consumer preferences and decision making. Reviews theories in the context of a variety of industry applications. Students apply theories to their own market research projects.
This class has 15.810 as a prerequisite.
This class counts for a total of 9 credits. This is a graduate-level class.
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