15.847 Consumer Behavior

Class Info

Examines models of consumer behavior and methods for its analysis and prediction. Focuses on theories developed in marketing, psychology, and other behavioral sciences, and their role in understanding consumer preferences and decision making. Reviews theories in the context of a variety of industry applications. Students apply theories to their own market research projects.

This class has 15.810 as a prerequisite.

15.847 will be offered this semester (Spring 2019). It is instructed by .

This class counts for a total of 9 credits. This is a graduate-level class.

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MIT 15.847 Consumer Behavior Related Textbooks
MIT 15.847 Consumer Behavior On The Web
MIT + 15.847 - Google Search

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