15.835 Entrepreneurial Marketing


Class Info

Provides foundational knowledge necessary to start and run a business. Discusses basic marketing theory as it applies to entrepreneurial firms. Includes guest speakers and final project.

This class has no prerequisites.

15.835 will not be offered this semester. It will be available in the Spring semester, and will be instructed by B. Wernerfelt.

Lecture occurs 1:00 PM to 2:30 PM on Tuesdays and Thursdays in E62-223.

This class counts for a total of 6 credits.

You can find more information on MIT OpenCourseWare at the 15.835 Class Site site or on the 15.835 Stellar site.

MIT 15.835 Entrepreneurial Marketing Related Textbooks
MIT 15.835 Entrepreneurial Marketing On The Web

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