15.834 Marketing Strategy
Uses case studies to introduce economic tools to look systematically at marketing strategy. Topics include how to use marketing tools to exploit and develop competitive advantages and how to choose the most efficient business model. Examples include two-sided markets, digital marketing, social media marketing, and the marketing of experiences.
This class has no prerequisites.
This class counts for a total of 6 credits. This is a graduate-level class.
You can find more information at the http://www.google.com/search?&q=MIT+%2B+15.834&btnG=Google+Search&inurl=https site.
© Copyright 2015 Yasyf Mohamedali