15.834 Marketing Strategy

Class Info

Uses case studies to introduce economic tools to look systematically at marketing strategy. Topics include how to use marketing tools to exploit and develop competitive advantages and how to choose the most efficient business model. Examples include two-sided markets, digital marketing, social media marketing, and the marketing of experiences.

This class has no prerequisites.

15.834 will be offered this semester (Spring 2018). It is instructed by .

This class counts for a total of 6 credits. This is a graduate-level class.

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MIT 15.834 Marketing Strategy Related Textbooks

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