15.834 Marketing Strategy


Class Info

Uses case studies to introduce economic tools to look systematically at marketing strategy. Topics include how to identify and leverage customer-based competitive advantages and how to use them to develop new ones.

This class has no prerequisites.

15.834 will not be offered this semester. It will be available in the Spring semester, and will be instructed by B. Wernerfelt.

This class counts for a total of 6 credits.

You can find more information at the MIT + 15.834 - Google Search site.

MIT 15.834 Marketing Strategy Related Textbooks
MIT 15.834 Marketing Strategy On The Web

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