15.828 Product Management

Class Info

Practical introduction to the process of product management. Provides opportunities for experiential learning through projects with companies and organizations. Exposes students to state-of-the-art frameworks and tools that bring to market elegant and efficient solutions to strong customer needs. Covers the major phases of product management: opportunity identification (customer insights, interviews and surveys, ideation and brainstorming), design (product strategy and conjoint analysis), testing (concept testing, prototyping and A/B testing), and launch (choice of media and channel).

This class has no prerequisites.

15.828 will be offered this semester (Spring 2018). It is instructed by T. Ke.

Lecture occurs 2:30 PM to 4:00 PM on Mondays and Wednesdays in E51-372.

This class counts for a total of 9 credits.

You can find more information at the http://www.google.com/search?&q=MIT+%2B+15.828&btnG=Google+Search&inurl=https site or on the 15.828 Stellar site.

MIT 15.828 Product Management Related Textbooks

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