15.828 Product Management
Practical introduction to the process of product management. Provides opportunities for experiential learning through projects with companies and organizations. Exposes students to state-of-the-art frameworks and tools that bring to market elegant and efficient solutions to strong customer needs. Covers the major phases of product management: opportunity identification (customer insights, interviews and surveys, ideation and brainstorming), design (product strategy and conjoint analysis), testing (concept testing, prototyping and A/B testing), and launch (choice of media and channel).
This class has no prerequisites.
15.828 will not be offered this semester. It will be available in the Spring semester, and will be instructed by T. Ke.
Lecture occurs 2:30 PM to 4:00 PM on Mondays and Wednesdays in E51-372.
This class counts for a total of 9 credits.
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