15.828 Product Management
Practical introduction to the process of product management. Provides opportunities for experiential learning through projects with companies and organizations. Exposes students to state-of-the-art frameworks and tools that bring to market elegant and efficient solutions to strong customer needs. Covers the major phases of product management: opportunity identification (customer insights, interviews and surveys, ideation and brainstorming), design (product strategy and conjoint analysis), testing (concept testing, prototyping and A/B testing), and launch (choice of media and channel).
This class has no prerequisites.
15.828 will not be offered this semester. It will be instructed by T. Ke.
Lecture occurs 1:00 PM to 2:30 PM on Mondays and Wednesdays in E51-372.
This class counts for a total of 9 credits.
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