15.828 Product Management


Class Info

Practical introduction to the process of product management. Provides opportunities for experiential learning through projects with companies and organizations. Exposes students to state-of-the-art frameworks and tools that bring to market elegant and efficient solutions to strong customer needs. Covers the major phases of product management: opportunity identification (observational research, qualitative interviews, ideation, and open innovation), design (segmentation and positioning, voice of customers, questionnaire designs, and conjoint analysis), testing (concept testing, pre-market forecasting, A/B testing, and design of experiments), and launch (search engineer and social media campaigns).

This class has no prerequisites.

15.828 will not be offered this semester. It will be available in the Spring semester.

Lecture occurs 2:30 PM to 4:00 PM on Mondays, Wednesdays and Fridays in E51-372.

This class counts for a total of 9 credits.

You can find more information at the http://www.google.com/search?&q=MIT+%2B+15.828&btnG=Google+Search&inurl=https site or on the 15.828 Stellar site.

MIT 15.828 Product Management Related Textbooks

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