15.822 Strategic Market Measurement


Class Info

Project subject teaches students how to create, carry out, interpret, and analyze a market research questionnaire. Emphasis on discovering market structure and segmentation, but students can pursue other project applications. Includes a user-oriented treatment of multivariate analysis (factor analysis, multidimensional scaling, conjoint and cluster analysis).

This class has no prerequisites.

15.822 will be offered this semester (Spring 2019). It is instructed by D. Prelec.

This class counts for a total of 6 credits.

You can find more information at the MIT + 15.822 - Google Search site.

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