15.822 Strategic Market Measurement


Class Info

Project subject teaches students how to create, carry out, interpret, and analyze a market research questionnaire. Emphasis on discovering market structure and segmentation, but students can pursue other project applications. Includes a user-oriented treatment of multivariate analysis (factor analysis, multidimensional scaling, conjoint and cluster analysis).

This class has no prerequisites.

15.822 will be offered this semester (Spring 2018). It is instructed by .

This class counts for a total of 6 credits. This is a graduate-level class.

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MIT 15.822 Strategic Market Measurement Related Textbooks

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