15.822 Strategic Market Measurement

Class Info

Project subject teaches students how to create, carry out, interpret, and analyze a market research questionnaire. Emphasis on discovering market structure and segmentation, but students can pursue other project applications. Includes a user-oriented treatment of multivariate analysis (factor analysis, multidimensional scaling, conjoint and cluster analysis).

This class has no prerequisites.

15.822 will not be offered this semester. It will be available in the Spring semester, and will be instructed by .

This class counts for a total of 6 credits. This is a graduate-level class.

You can find more information at the MIT + 15.822 - Google Search site.

MIT 15.822 Strategic Market Measurement Related Textbooks
MIT 15.822 Strategic Market Measurement On The Web
MIT + 15.822 - Google Search

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