15.822 Strategic Market Measurement


Class Info

Project subject teaches students how to create, carry out, interpret, and analyze a market research questionnaire. Emphasis on discovering market structure and segmentation, but students can pursue other project applications. Includes a user-oriented treatment of multivariate analysis (factor analysis, multidimensional scaling, conjoint and cluster analysis).

This class has no prerequisites.

15.822 will be offered this semester (Spring 2017). It is instructed by D. Prelec.

Lecture occurs 1:00 PM to 2:30 PM on Tuesdays and Thursdays in E62-221.

This class counts for a total of 6 credits.

You can find more information on MIT OpenCourseWare at the Strategic Marketing Measurement site or on the 15.822 Stellar site.

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Strategic Marketing Measurement
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