15.822 Strategic Market Measurement
Project subject teaches students how to create, carry out, interpret, and analyze a market research questionnaire. Emphasis on discovering market structure and segmentation, but students can pursue other project applications. Includes a user-oriented treatment of multivariate analysis (factor analysis, multidimensional scaling, conjoint and cluster analysis).
This class has no prerequisites.
This class counts for a total of 6 credits. This is a graduate-level class.
© Copyright 2015 Yasyf Mohamedali