15.818 Pricing

Class Info

Framework for understanding pricing strategies and analytics, with emphasis on entrepreneurial pricing. Topics include economic value analysis, elasticities, customization, complementary products, pricing in platform markets, and anticipating competitive responses.

This class has 15.809, and 15.814 as prerequisites.

15.818 will be offered this semester (Fall 2019). It is instructed by C. Tucker.

Lecture occurs 2:30 PM to 4:00 PM on Tuesdays and Thursdays in E51-345.

This class counts for a total of 6 credits.

You can find more information on MIT OpenCourseWare at the Pricing site.

MIT 15.818 Pricing Related Textbooks
MIT 15.818 Pricing On The Web
pricing strategy price customization economic value analysis

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