15.814 Marketing Innovation


Class Info

Develops the skills necessary to market innovations, including new products, services, concepts, and customer experiences. Covers how to select the right market, target that market effectively, position a product or service for maximum success, and combine analytics, frameworks, and research for maximum potential. Emphasizes both marketing theory and practice: proven solutions to marketing problems, case sessions to illustrate the application of these techniques in various industries, and practice sessions to apply these techniques to real problems. Expectations and evaluation criteria differ for students taking graduate version; consult syllabus or instructor for specific details.

This class has no prerequisites.

15.814 will be offered this semester (Fall 2019). It is instructed by Consult J. Hauser and J. Zhang.

Lecture occurs 4:00 PM to 5:30 PM on Mondays and Wednesdays in E62-250.

This class counts for a total of 9 credits.

You can find more information at the MIT + 15.814 - Google Search site.

MIT 15.814 Marketing Innovation Related Textbooks
MIT 15.814 Marketing Innovation On The Web

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