15.812 Marketing Management

Class Info

Develops skills in marketing analysis and planning, and introduces key ideas and phenomena, such as how to deliver benefits to customers. Presents a framework for analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms and to consulting. Primarily for undergraduate and non-MBA graduate students.

This class has no prerequisites.

15.812 will be offered this semester (Spring 2019). It is instructed by J. Zhang.

Lecture occurs 1:00 PM to 2:30 PM on Mondays and Wednesdays in E62-250.

This class counts for a total of 9 credits.

You can find more information at the http://www.google.com/search?&q=MIT+%2B+15.812&btnG=Google+Search&inurl=https site.

MIT 15.812 Marketing Management Related Textbooks

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