15.812 Marketing Management


Class Info

Develops skills in marketing analysis and planning, and introduces key ideas and phenomena, such as how to deliver benefits to customers. Presents a framework for analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms and to consulting. Primarily for undergraduate and non-MBA graduate students.

This class has no prerequisites.

15.812 will not be offered this semester. It will be available in the Spring semester, and will be instructed by J. Zhang.

Lecture occurs 2:30 PM to 4:00 PM on Mondays and Wednesdays in E25-111.

This class counts for a total of 9 credits.

In the Spring 2016 Subject Evaluations, 15.812 was rated 6.0 out of 7.0. You can find more information on MIT OpenCourseWare at the Marketing Management site or on the 15.812 Stellar site.

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