15.810 Marketing Management


Class Info

Develops skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. Presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting.

This class has no prerequisites.

15.810 will be offered this semester (Fall 2017). It is instructed by Consult J. R. Hauser and B. Wernerfelt.

Lecture occurs 1:00 PM to 2:30 PM on Tuesdays and Thursdays in E51-345.

This class counts for a total of 9 credits.

You can find more information at the http://www.google.com/search?&q=MIT+%2B+15.810&btnG=Google+Search&inurl=https site or on the 15.810 Stellar site.

MIT 15.810 Marketing Management Related Textbooks

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