15.810 Marketing Management


Class Info

Develops skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. Presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting.

This class has no prerequisites.

15.810 will not be offered this semester. It will be available in the Spring semester, and will be instructed by B. Wernerfelt and Consult J. R. Hauser.

Lecture occurs 2:30 PM to 4:00 PM on Mondays and Wednesdays in E62-250.

This class counts for a total of 9 credits.

You can find more information at the MIT + 15.810 - Google Search site or on the 15.810 Stellar site.

MIT 15.810 Marketing Management Related Textbooks
MIT 15.810 Marketing Management On The Web

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