15.809 Marketing Management

Class Info

Marketing is a rigorous, disciplined science that applies a reasoned framework to the selection of target markets and the optimization of marketing decisions. The subject has two parts: a tactical portion and a strategic portion. The strategic portion focuses on identifying target markets. The tactical portion reviews how firms optimize profits in their chosen markets. Tactical topics include pricing, promotion, channel and product issues. Restricted to MIT Sloan Fellows in Innovation and Global Leadership.

This class has no prerequisites.

15.809 will not be offered this semester.

This class counts for a total of 9 credits. This is a graduate-level class.

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MIT 15.809 Marketing Management Related Textbooks

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