15.809 Introduction to Marketing and Strategy
Introduces the core strategic framework used to evaluate the attractiveness of different markets. Reviews the methods that firms can use to optimize their profits in the markets that they choose to target. Restricted to MIT Sloan Fellows.
This class has no prerequisites.
15.809 will not be offered this semester. It will be available in the Summer semester.
This class counts for a total of 9 credits. This is a graduate-level class.
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