15.785 Digital Product Management


Class Info

Introduction to product management with an emphasis on its role within technology-driven enterprises. Topics include opportunity discovery, product-technology roadmapping, product development processes, go-to-market strategies, product launch, lifecycle management, and the central role of the product manager in each activity. Exercises and assignments utilize common digital tools, such as storyboarding, wireframe mock-ups, and A/B testing. Intended for students seeking a role in a product management team or to contribute to product management in a new enterprise.

This class has no prerequisites.

15.785 will not be offered this semester. It will be available in the Fall semester.

Lecture occurs 1:00 PM to 4:00 PM on Wednesdays in E51-151.

This class counts for a total of 6 credits.

You can find more information at the Teaching site or on the 15.785 Stellar site.

MIT 15.785 Digital Product Management Related Textbooks
MIT 15.785 Digital Product Management On The Web
Teaching

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