15.785 Digital Product Management

Class Info

Introduction to product management with an emphasis on its role within technology-driven enterprises. Topics include opportunity discovery, product-technology roadmapping, product development processes, go-to-market strategies, product launch, lifecycle management, and the central role of the product manager in each activity. Exercises and assignments utilize common digital tools, such as storyboarding, wireframe mock-ups, and A/B testing. Intended for students seeking a role in a product management team or to contribute to product management in a new enterprise.

This class has no prerequisites.

15.785 will not be offered this semester. It will be instructed by .

This class counts for a total of 6 credits. This is a graduate-level class.

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MIT 15.785 Digital Product Management Related Textbooks
MIT 15.785 Digital Product Management On The Web

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