15.785 Digital Product Management

Class Info

Introduction to product management with an emphasis on its role within technology-driven enterprises. Topics include opportunity discovery, product-technology roadmapping, product development processes, go-to-market strategies, product launch, lifecycle management, and the central role of the product manager in each activity. Exercises and assignments utilize common digital tools, such as storyboarding, wireframe mock-ups, and A/B testing. Intended for students seeking a role in a product management team or to contribute to product management in a new enterprise.

This class has no prerequisites.

15.785 will not be offered this semester. It will be available in the Fall semester.

Lecture occurs 1:00 PM to 4:00 PM on Wednesdays in E51-151.

This class counts for a total of 6 credits.

You can find more information at the http://www.google.com/search?&q=MIT+%2B+15.785&btnG=Google+Search&inurl=https site or on the 15.785 Stellar site.

MIT 15.785 Digital Product Management Related Textbooks

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