15.785 Digital Product Management
Introduction to product management with an emphasis on its role within technology-driven enterprises. Topics include opportunity discovery, product-technology roadmapping, product development processes, go-to-market strategies, product launch, lifecycle management, and the central role of the product manager in each activity. Exercises and assignments utilize common digital tools, such as storyboarding, wireframe mock-ups, and A/B testing. Intended for students seeking a role in a product management team or to contribute to product management in a new enterprise.
This class has no prerequisites.
15.785 will not be offered this semester. It will be available in the Spring semester, and will be instructed by D. Robertson.
This class counts for a total of 6 credits. This is a graduate-level class.
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