15.785 Digital Product Management
Introduction to product management with an emphasis on its role within technology-driven enterprises. Topics include opportunity discovery, product-technology roadmapping, product development processes, go-to-market strategies, product launch, lifecycle management, and the central role of the product manager in each activity. Exercises and assignments utilize common digital tools, such as storyboarding, wireframe mock-ups, and A/B testing. Intended for students seeking a role in a product management team or to contribute to product management in a new enterprise.
This class has no prerequisites.
15.785 will not be offered this semester. It will be available in the Fall semester.
Lecture occurs 1:00 PM to 4:00 PM on Wednesdays in E51-151.
This class counts for a total of 6 credits.
You can find more information at the http://www.google.com/search?&q=MIT+%2B+15.785&btnG=Google+Search&inurl=https site or on the 15.785 Stellar site.
© Copyright 2015 Yasyf Mohamedali