15.732 Marketing Management

Class Info

Studies the application of a reasoned framework to the selection of target markets and the optimization of marketing decisions. Subject is divided into two parts: a tactical portion that reviews how firms optimize profits in their chosen markets, and a strategic portion that focuses on identifying target markets. Tactical topics include pricing, promotion, channel and product issues. Restricted to Executive MBA students.

This class has no prerequisites.

15.732 will not be offered this semester. It will be available in the Fall semester, and will be instructed by Consult J. Hising DiFabio.

Lecture occurs at *TO BE ARRANGED in null.

This class counts for a total of 9 credits.

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MIT 15.732 Marketing Management Related Textbooks
MIT 15.732 Marketing Management On The Web

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