15.732 Marketing Management


Class Info

Studies the application of a reasoned framework to the selection of target markets and the optimization of marketing decisions. Subject is divided into two parts: a tactical portion that reviews how firms optimize profits in their chosen markets, and a strategic portion that focuses on identifying target markets. Tactical topics include pricing, promotion, channel and product issues. Restricted to Executive MBA students.

This class has no prerequisites.

15.732 will be offered this semester (Fall 2018). It is instructed by C. Tucker.

This class counts for a total of 9 credits. This is a graduate-level class.

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MIT 15.732 Marketing Management Related Textbooks

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