Focuses on practical pricing tactics. Presents a framework for the steps firms should take when thinking about pricing a new product or improving the pricing performance of an old product. Tools covered include monadic pricing surveys, empirical price elasticity calculations, and conjoint. Restricted to Executive MBA students.
This class has no prerequisites.
15.726 will not be offered this semester. It will be available during IAP.
This class counts for a total of 3 credits. This is a graduate-level class.
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