15.392 Entrepreneurial Product Development and Marketing


Class Info

Students develop and help market an innovation-driven product that may form the basis of an entrepreneurial start-up, but also could be part of a larger entity. Students use tools and techniques to effectively and efficiently drive product development (hardware or software) in a fast-paced environment, including how to iterate their way to product/market fit, how to generate interest in their start-up through the internet, and how to select the right business model for their market. Application required.

This class has 15.371, and 15.390 as prerequisites.

15.392 will be offered this semester (Spring 2017). It is instructed by B. Halligan and P. English.

This class counts for a total of 6 credits. This is a graduate-level class.

You can find more information at the Courses and Programs - Technological Innovation, Entrepreneurship, and Strategic Management site or on the 15.392 Stellar site.

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Courses and Programs - Technological Innovation, Entrepreneurship, and Strategic Management
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