15.392 Entrepreneurial Product Development and Marketing
Students develop and help market an innovation-driven product that may form the basis of an entrepreneurial start-up, but also could be part of a larger entity. Students use tools and techniques to effectively and efficiently drive product development (hardware or software) in a fast-paced environment, including how to iterate their way to product/market fit, how to generate interest in their start-up through the internet, and how to select the right business model for their market. Application required.
This class counts for a total of 6 credits. This is a graduate-level class.
You can find more information at the Courses and Programs - Technological Innovation, Entrepreneurship, and Strategic Management site or on the 15.392 Stellar site.
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