15.390 New Enterprises


Class Info

Covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new, technology-based enterprise. Topics include opportunity assessment, the value proposition, the entrepreneur, legal issues, entrepreneurial ethics, the business plan, the founding team, seeking customers and raising funds. Students develop detailed business plans for a start-up. Intended for students who want to start their own business, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process. Meets with 15.3901 when offered concurrently.

This class has no prerequisites.

15.390 will be offered this semester (Fall 2019). It is instructed by B. Aulet, C. Catalini and W. Sanchez.

Lecture occurs 4:00 PM to 5:30 PM on Mondays and Wednesdays in 32-141.

This class counts for a total of 12 credits.

You can find more information on MIT OpenCourseWare at the New Enterprises site.

MIT 15.390 New Enterprises Related Textbooks
MIT 15.390 New Enterprises On The Web
New Enterprises
Tags
entrepreneurship marketing startup

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