15.358 Software and Internet Entrepreneurship

Class Info

Considers key strategic concepts, especially the distinction between being a product versus a services company, as well as a product versus a platform strategy. Reviews how software became a business (from early developments in services to the emergence of standardized products), and the transition to software as a service, and cloud computing. Studies critical techniques for managing sales and marketing, as well as product development and project management for software products. Examines how the business differs for various platforms - including new and traditional enterprise software, social media, internet video, and mobile competitors - as well as for entrepreneurs competing in these markets. Student teams help teach some weekly sessions and analyze emerging companies and sectors in team projects.

This class has 15.900, and 15.902 as prerequisites.

15.358 will not be offered this semester. It will be available in the Spring semester, and will be instructed by I. Sayeed and M. A. Cusumano.

Lecture occurs 1:00 PM to 4:00 PM on Fridays in E51-149.

This class counts for a total of 9 credits.

You can find more information at the 15.358 Class Site site.

MIT 15.358 Software and Internet Entrepreneurship Related Textbooks
MIT 15.358 Software and Internet Entrepreneurship On The Web

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