15.356 Product and Service Development in the Internet Age
Focuses on the ways in which government policy and traditional "in-house" innovation processes are challenged by competing business-to-business and business-to-consumer products developed by consumers and industrial users. Explains both the theory behind novel innovation development methods, and how they can be profitably used in practice. Covers lead user searches, crowdsourcing, innovation toolkits, and more. Includes visits from industry experts who present cases that illustrate the art required to implement each method.
This class has no prerequisites.
This class counts for a total of 6 credits. This is a graduate-level class.
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