15.356 Product and Service Development in the Internet Age
Explains both the theory behind novel innovation development methods, and how they can be profitably used in practice. Covers lead user searches, internet-based crowdsourcing, design by customers using innovation toolkits, and more. Includes visits from industry experts who present cases that illustrate the art required to implement each method.
This class has no prerequisites.
This class counts for a total of 9 credits. This is a graduate-level class.
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