15.283 Social Media Management: Persuasion in Networked Culture


Class Info

Explores how organizations and leaders can maximize the business value of social media platforms. Provides a framework and best practices for social media management, enhances understanding of strategic communication within the social media context, and improves social media communication skills. Assignments include case analysis, weekly blogging, and a final group project on social media strategy and implementation.

This class has no prerequisites.

15.283 will be offered this semester (Spring 2018). It is instructed by B. Shields.

Lecture occurs 4:00 PM to 7:00 PM on Tuesdays in E51-151.

This class counts for a total of 9 credits.

You can find more information at the MBA Class of 2018 site.

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MBA Class of 2018

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