15.283 Social Media Management: Persuasion in Networked Culture
Explores how organizations and leaders can maximize the business value of social media platforms. Provides a framework and best practices for social media management, enhances understanding of strategic communication within the social media context, and improves social media communication skills. Assignments include case analysis, weekly content creation, and a final group project on social media strategy and content.
This class has no prerequisites.
15.283 will be offered this semester (Spring 2019). It is instructed by B. Shields.
Lecture occurs 4:00 PM to 7:00 PM on Wednesdays in E51-151.
This class counts for a total of 9 credits.
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