15.232 Effective Business Models in Frontier Markets
Examines how new approaches to operations, revenue, marketing, finance, and strategy enable improved social outcomes in resource-limited settings across Africa, Latin America, and Asia. Draws on system dynamics, design thinking, and strategic analysis. Explores success and failure in attempts to innovate and scale in product and service delivery. Analysis of novel business models draws on case studies, videos, industry reports, research, and guest speakers. Students present their assessments of innovative base-of-the-pyramid enterprises that aim to do more with less. Students who have not taken at least three management or business classes must apply to the instructor for permission to enroll before the first day of class.
This class has no prerequisites.
15.232 will be offered this semester (Spring 2018). It is instructed by A. Sastry.
Lecture occurs 1:00 PM to 2:30 PM on Tuesdays and Thursdays in E51-345.
This class counts for a total of 6 credits.
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